Let My People Go Surfing
Written by Yvon Chouinard - Founder and owner of Patagonia Inc.
This book took me by surprise in how much I was fascinated by three parts of the larger story: the story of the boy, the story of the climber, & the story of the company Yvon created that strives to right the wrongs of a wasteful humanity.
Some random quotes and passages:
"The more you know, the less you need. The experienced fly fisherman with only one rod, one type of fly, and the one type of line will always out fish the duffer with an entire quiver of gear and flies. I never forget Thoreau's advice: "I say beware of all enterprises that require new clothes...."
"Instead of adopting the Precautionary Principle, as have many countries, we embrace new technologies with carefree abandon, like genetically modified foods, pesticides, toxic plastics, and other chemicals. We have an attitude of "innocent until proven guilty", and it's then left up to the user to establish the guilt."
"One of my favorite sayings about entrepreneurship is: if you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing." Since I had never wanted to be a businessman, I needed a few good reasons to be one. One thing I did not what to change, even if we go serious: Work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two steps at a time. We needed to be surrounded by friends who could dress whatever way they wanted, even barefoot. We all needed to have flextime to surf the waves when they were good, or ski the powder after a big snowstorm, or stay at home and take care of a sick child. We needed to blur that distinction between work and play and family."
"We are the last generation that can experience true wilderness."
See book on Amazon